Who we are
JESSE LOISELLE
ING., M. ING
PRESIDENT AND CO-FOUNDER
Jesse Loiselle is an engineer, entrepreneur and inventor who has a track record of bringing advanced technologies to market. He contributed to the development of next-generation aircraft engines at Pratt & Whitney Canada and led product innovation at BRP.
His inventive work earned him a U
JESSE LOISELLE
ING., M. ING
PRESIDENT AND CO-FOUNDER
Jesse Loiselle is an engineer, entrepreneur and inventor who has a track record of bringing advanced technologies to market. He contributed to the development of next-generation aircraft engines at Pratt & Whitney Canada and led product innovation at BRP.
His inventive work earned him a U.S. patent for an Eddy Current Braking System.
As president and co-founder of Sentinel Trackers, Jesse draws on his engineering and commercialization experience to lead the company’s vision and advance the development of its vehicle protection and fleet tracking technologies.
GAUTIER CÉCYRE
B.A.A., C. d'A.A.
VICE-PRESIDENT AND CO-FOUNDER
Gautier Cécyre is a seasoned entrepreneur with a Bachelor’s in Finance and extensive experience in the insurance and financial sectors. As the co-owner of Assurance Cécyre he has established a robust distribution network and honed his expertise in risk management, financial plan
GAUTIER CÉCYRE
B.A.A., C. d'A.A.
VICE-PRESIDENT AND CO-FOUNDER
Gautier Cécyre is a seasoned entrepreneur with a Bachelor’s in Finance and extensive experience in the insurance and financial sectors. As the co-owner of Assurance Cécyre he has established a robust distribution network and honed his expertise in risk management, financial planning, and sales growth.
At Sentinel Trackers, Gautier utilizes his industry knowledge and connections to drive market expansion and accelerate technology adoption, particularly in innovative anti-theft solutions and car theft protection systems for both insurers and policyholders. His focus includes enhancing fleet tracking capabilities and promoting effective vehicle anti-theft devices that ensure comprehensive vehicle protection.
GABRIEL LAURIN
B.A.A.
ADVISOR, FINANCE
Gabriel Laurin is the President and Owner of Artypac Automation, a leader in automated packaging systems across multiple industries, including anti-theft solutions. With a background in private equity and business growth, he previously worked at Clearspring Capital Partners, supporting portfolio compan
GABRIEL LAURIN
B.A.A.
ADVISOR, FINANCE
Gabriel Laurin is the President and Owner of Artypac Automation, a leader in automated packaging systems across multiple industries, including anti-theft solutions. With a background in private equity and business growth, he previously worked at Clearspring Capital Partners, supporting portfolio companies through strategic and financial initiatives.
Earlier at CIBC World Markets, Gabriel advised on mergers, acquisitions, and capital raises. His expertise in operations, finance, and strategy makes him a valuable advisor to early-stage ventures focused on sustainable growth, particularly those developing innovative car theft protection systems, fleet tracking technologies, and advanced vehicle anti theft devices to enhance vehicle protection.
SYLVAIN LEJOUR
DIRECTOR, GROWTH & SALES
Sylvain Lejour is a seasoned entrepreneur and leader with deep expertise in manufacturing, sales, and global supply chains. He
co-founded Flexpipe and built the company from the ground up, guiding its growth through to a successful acquisition by a multinational organization.
With over 15 years of experience in manufacturing, Sylvain has led sales, project execution, and international expansion. His hands-on entrepreneurial experience and strong commercial expertise make him a trusted advisor to companies scaling operations and driving growth.
JOANNIE SAUVAGEAU
ADVISOR, BRAND & MARKETING
Joannie Sauvageau is a Global Creative Director and brand strategist with over 18 years of experience leading high-performing global
teams and shaping impactful brand experiences across multiple industries.
Her career spans global professional services firms such as Deloitte and CGI, as well as the fast-paced media landscape, where she designed and led major brand refreshes and brand evolution initiatives. Her ability to translate vision into a strong, differentiated market presence will position Sentinel Trackers for success in a highly competitive environment.
LUC CÉCYRE, B.Sc., FCIP
ADVISOR, INSURANCE
Luc Cécyre is an experienced business entrepreneur who has dedicated much of his career to growing Assurances Cécyre. Before joining the firm, he held various roles with major Canadian insurers, where he gained extensive experience in property and casualty insurance. Today, as Chair of the Board, he remains involved in the business, supporting the next generation.
At Sentinel Trackers, he draws on his knowledge of the insurance industry and consumers’ needs to help shape relevant vehicle protection solutions and support their adoption by insurers and vehicle owners.
JEFFREY MOHARAN, EMBA
ADVISOR, COMMERCIAL STRATEGY
Jeffrey Morahan is a finance and operations executive with deep expertise in strategic planning, business optimization, and technology commercialization. As Managing Director of Fortune 8 Capital, he advises entrepreneurs, management teams, and investors on improving performance, scaling op
JEFFREY MOHARAN, EMBA
ADVISOR, COMMERCIAL STRATEGY
Jeffrey Morahan is a finance and operations executive with deep expertise in strategic planning, business optimization, and technology commercialization. As Managing Director of Fortune 8 Capital, he advises entrepreneurs, management teams, and investors on improving performance, scaling operations, and executing growth strategies.
With extensive experience across technology and automotive-focused organizations, Jeffrey has worked in connected mobility, telematics, vehicle security, and technology-enabled solutions. His practical, results-driven approach makes him a trusted advisor to companies commercializing innovative products and pursuing sustainable growth.
